POLAR SKATE CO.

Polar Skate Co. was founded in 2011 by the legendary skateboarder and brilliant film maker Pontus Alv. The brand quickly became one of the most respected companies in the industry with riders from all over the world including Aaron Herrington, Dane Brady, Hjalte Halberg, Nick Boserio, Oski Rosenberg, Shin Sanbongi and Jamie Platt. Polar's Big Boy and '93 jeans have become extremely popular with skaters and non skaters alike.

Pontus has his own unique idea of how a skateboarding company should be represented and it's fair to say he's nailed it.